Sunday 30 October 2011

100% biodegradable cornstarch chips

100% biodegradable cornstarch chips. Water soluble, compostable, yet with same properties as traditional packaging chips. It’s great to replace styrofoam with biodegradable material. But here comes the problem; the perception! Normal people will never notice the difference. When developing environmentally friendly packaging there are two parallel missions; to look sustainable, and to actually be sustainable. If missing one of these factors, you downgrade the product. And you mislead the consumer. It’s a little bit like making veggie sausages!